Nederlands 
About this job
Key facts
CRM Growth Manager
Temporary
ASAP
No
Amsterdam, North Holland, Netherlands
Negotiable €
CRM Growth Manager
Hours: Full-Time
Contract: 6 months
Languages: English
About the Role
What You'll Do
Own the US Growth Programme
- Define and deliver a dedicated US CRM growth roadmap
- Establish success metrics and optimisation plans
- Own strategic growth initiatives across customer journeys
- Drive RCS adoption and channel performance
- Lead planning, execution and performance reviews
Drive Localisation & Market Optimisation
- Lead localisation pilots across key markets
- Review lifecycle journeys through local customer behaviour lenses
- Identify opportunities for regional personalisation
- Build testing roadmaps across multiple countries
- Evaluate incremental impact of localised messaging
- United States
- India
- EU5 Markets
Accelerate Channel Expansion
- Support SMS expansion across additional markets
- Drive WhatsApp go-to-market strategies
- Identify and launch new messaging opportunities
- Evaluate channels including RCS, Line and KakaoTalk
- Build scalable multi-channel customer engagement programmes
Experimentation & Optimisation
- Create structured testing frameworks
- Prioritise high-impact experiments
- Analyse performance and generate insights
- Drive continuous optimisation of customer journeys
What You Bring
- Proven CRM and lifecycle marketing experience
- Strong growth marketing mindset
- Experience with localisation or multi-market CRM strategies
- Advanced experimentation and testing expertise
- Ability to work cross-functionally across Product, Data, UX and Operations
- Experience balancing strategic planning with hands-on execution
- Strong stakeholder management skills
- Data-driven decision-making approach
Nice-to-Have Skills
- Experience launching WhatsApp programmes
- RCS implementation experience
- SMS channel optimisation expertise
- Experience across US and international markets
- E-commerce, marketplace or technology sector experience
Systems & Tools
- Salesforce Marketing Cloud
- Salesforce CRM
- Braze
- Iterable
- Adobe Campaign
- Customer Analytics Platforms
- A/B Testing Tools
- AI-powered marketing solutions
Benefits & Perks
- High-impact international role
- Ownership of strategic growth programmes
- Collaboration with global stakeholders
- Opportunity to shape localisation strategy
- Exposure to emerging customer engagement channels
- Flexible and collaborative working environment
- Strong career growth opportunities
Interested?
Let op: vacaturefraude
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Important: job fraud
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