Nederlands 
About this job
Key facts
CRM Campaign Specialist
Contract
ASAP
No
Amsterdam, North Holland, Netherlands
Negotiable €
CRM Campaign Specialist
Hours: 40 hours per week
Contract: Freelance, up until the end of 2027
Languages: English
About the Role
What You'll Do
- Build, execute and optimize CRM campaigns across email, push notifications, SMS and emerging messaging channels.
- Develop responsive email templates and dynamic content using HTML, CSS and scripting languages such as AMPscript and JavaScript.
- Create advanced audience segmentations using SQL and customer data models.
- Manage campaign deployment, QA, testing and performance monitoring.
- Execute A/B and multivariate testing to improve engagement, conversion and retention metrics.
- Implement personalized customer journeys using dynamic content and behavioral triggers.
- Monitor campaign KPIs including open rates, CTR, conversion rates, engagement and deliverability.
- Collaborate closely with Product, Data Science, UX and Marketing stakeholders to design high-impact customer journeys.
- Troubleshoot technical issues related to rendering, tracking and campaign execution.
- Explore AI-driven opportunities including personalization, predictive targeting and content optimization.
- Prepare performance reports and translate insights into actionable recommendations.
What You'll Bring
- 3+ years of experience in CRM, lifecycle marketing or marketing automation.
- Strong hands-on experience with enterprise CRM and marketing automation platforms.
- Advanced SQL skills for segmentation, targeting and reporting.
- Experience building responsive emails from scratch using HTML and CSS.
- Knowledge of AMPscript, JavaScript or similar scripting languages.
- Proven experience managing campaign QA, deployment and optimization.
- Strong analytical mindset with experience interpreting customer engagement data.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects and deadlines simultaneously.
Systems & Tools
- Salesforce Marketing Cloud
- Adobe Campaign
- Braze
- Marketo
- HubSpot
- Litmus
- SQL
- HTML / CSS
- Google Analytics
- Customer Data Platforms (CDP)
Benefits & Perks
- Competitive hourly rate
- Hybrid working model
- Professional development
- Access to leading MarTech and AI technologies
- International and collaborative work environment
- Strong focus on innovation, experimentation and continuous learning
Interested?
Let op: vacaturefraude
Helaas komt vacaturefraude steeds vaker voor. We waarschuwen je voor mogelijke misleiding:
* Wij zullen nooit via WhatsApp of in een videogesprek vragen om jouw persoonlijke gegevens (zoals een kopie van je ID, bankgegevens of BSN).
* Twijfel je over de echtheid van een vacature of contactpersoon? Neem dan altijd rechtstreeks contact met ons op via de officiële contactgegevens op onze website.
Important: job fraud
Unfortunately, job fraud is becoming more common. Beware of such scams:
* We will never ask for personal information (such as a copy of your ID, bank details, or social security number) via WhatsApp or during a video call.
* If you're unsure whether a vacancy or contact person is legitimate, please reach out to us directly using the official contact details on our website.
